Unbounce vs Instapage in 2023

One of the greatest things that have happened to the human race is the use of the internet. The use of internet services has allowed world inhabitants to have access to a lot of information. It has also given people the best channel to perform relevant activities so that they can express their marketing and other valuable potentials. One of the best internet marketing channels is the landing page.

The landing page, also known as static, lead capture, or destination page is the web page that appears when you click on the Google search engine result, marketing email, marketing promotion, and online advertisement. The incredible feature of the landing page is the fact that you can integrate it into your social media account, Google search engine marketing campaigns, and email campaigns.

These helps digital marketers and other business owners to promote the advertisements of their products and services. That said, there are many landing pager software providers specializes in the development that ventures into the design of fantastic tools that can be used by digital marketers and business owners to generate leads on the internet.

You can use the landing page tools to create great landing pages customized with forms, funnels, and images. Most of these landing page software is easy to use, varies in prices, and has a lot of appealing features. Many companies specialize in the development and design of efficient landing page software.

Examples of these include Instapage, Unbounce, ClickFunnel, Leadpages, and many more. These landing page software providers are popular and produce landing page software that is famous among digital marketers, merchants, and other business enthusiasts. However, today, I will be comparing two of the most prominent landing page software providers, which are Unbounce and Instapage.

1. Introducing the Unbounce and Instapage

Unbounce - Link

Founded in 2009 and launched its landing page software in 2010, Unbounce is a company situated in Canada. The company is responsible for designing efficient landing pages software for some specific advertisements. Unbounce is a landing page software provider that affords you the most comfortable channels to build, test your customized landing page and website popups effortlessly.

It also allows you to improve the post-click conversion rates, test the stick bars, and launch more campaigns faster and quicker. Today, there have been various advancements in the methods through which you can analyze the landing pages you created with Unbounce.

Instapage - Link

Established in 2014, Instapage is no doubt one of the largest landing page software providers in the world. With the Instapage application, you can create a fantastic smartphone responsive landing pages, customized landing pages, squees pages, and all kinds of sales funnels that will promote your digital marketing businesses.

The landing page software provider has over 200 fascinating templates for digital marketers and business owners to use to promote their businesses. If you are a blogger or you float a ranking search agency, Instapage is a vital tool that got you covered. It also allows you to integrate your page into your business website without it requesting codes.

My Thought

Though, Unbounce has been in the business for almost a decade. Both Unbounce and Instapage have similar in many ways. However, Instapage has a lot of features that can make you enjoy its services its users better than Unbounce.

2. The Easy Accessibility of Unbounce and Instapage

Unbounce

Unbounce is a landing software provider that has a user-friendly interface. It also has an easy to use drag and drop editor. You can use Unbounce to perform a lot of customization for your landing pages. When you choose to create your landing page with Unbounce, you will be able to access its friendly plugins, page design, and form creations. With Unbounce, you can edit pages created and make them more mobile-responsive without any stress.

Instapage

Users evaluate Instapage as the landing software provider that has the best user interface. This fascinating user interface is easier to navigate for its subscribers. When you choose Instapage, you can directly integrate your created landing page into your WordPress websites. Instapage also allows you to move contents on the landing page around through the use of drag and drop editor.

The landing page software provider also has user-friendly plugins, page design, and form creation functionalities. With Instapage, you can edit pages created to become mobile responsive with few seconds. The foremost landing page software provider also allows you to read analytics, and your lead list exports effortlessly.

My Thought

Instapage is no doubt when it comes to the easy accessibility of its features for users. It has an attractive and straightforward yet fully loaded interface that easy to maneuver when compared to Unbounce. The process of creating a responsive mobile compatible landing page with Instapage is simple, saves time, and requires few clicks.

3. Features of Unbounce and Instapage

Unbounce

Unbounce is a landing page software provider that allows you to build your landing page by choosing from the over 100 attractive templates that are PC and mobile responsive. Through the use of Unbounce, you can create landing pages, sticky bars, and popups and integrate them into your popular email, Customer Relationship Management (CRM), and analytics tools, which include WordPress, MailChimp, AWeber, and many more.

It also adds custom pixels and scripts, and remove any element of your landing pages with the drag and drop features. All these happen with just a few clicks. With Unbounce, you can clone, edit, and carry out A/B testing on the landing pages created. Also, you can copy and paste content between landing pages without wasting time to create a new page.

Furthermore, you can customize your Unbounce landing pages by using its brand matching feature and also completely control the entire plugins. You can also access features like built-in Google font, auto image optimizer, ThemeForest marketplace, and parallax scrolling. When you decide to create Unbounce landing pages, you can add maps and videos anywhere you want on the landing page.

Instapage

The use of the Instapage landing page software provider allows you to have access to the best of its over 200 templates that are PC and mobile responsive. The landing page software has a codeless integration feature such that you can integrate your Instapage landing pages into your WordPress websites effortlessly without requesting for codes.

The Instapage landing page also has Google Analytics, Facebook, and other social media advertising features. The integration of your Instapage landing page with Google Adwords and social media pages is an important feature that helps to promote your business. Also, you can carry out A/B testing of your Instapage landing page at a higher price.

The Instapage has features whereby you can capture leads of your created landing page with pre-filled forms. This feature helps you to get vital feedback from users of the landing pages. You can also send your capture leads to platforms like Marketo, Salesforce, Hubspot, Zapier, Autopilot, GetResponse, AWeber, and many more.

Also, you can add and edit search engine optimized keywords for Pay-Per-Click (PPC) campaign. When you choose to use the Instapage landing pages software builder for your businesses, you can create fans embedded popup forms to increase your conversation with people that access your landing page.

Furthermore, you can access image masking features on your landing pages when you choose the use of Instapage software. The image masking feature allows you to crop and reposition images so that they can be kept in shape without editing while creating your landing page. Image masking features improve the user experience of creating landing pages significantly.

Additionally, you can add heat maps to your Instapage landing page effortlessly. Through the heat map feature, you can activate the clicks, mouse movement, scroll depth, and review the performance of your landing page. The heat map feature also helps you to carry out a split test and discover the elements that are not working properly.

Instapage has features like Instablocks and global blocks. Through the instablock feature, you can save pre-existing blocks of elements like call-to-action, top content, and footers. You can reuse these contents when you create other landing pages. The Instablocks feature saves you time, stress, and makes the job of setting up landing pages easy.

You can use the global block feature to update all the blocks and pages in your Instapage landing pages automatically and effortlessly. Instapage allows you to access its AMP landing page feature whereby you can improve and optimize the load up speed of your landing page on mobile devices effortlessly.

As an Instapage landing page builder, you can access its hotkeys (keyboard shortcuts) features to make the designing process faster. You can also restore previous versions of your landing page when designing, editing, and creating your landing pages. Also, you can access its axis lock, parallax scrolling, custom code editing, edge measurements, alignment grouping, and distribution features.

My Thought

Instapage took the lead when I compared the features of both of them. For instance, you can build your landing page faster with the use of keyboard shortcuts. It also offers an AMP landing page feature and has over 200 templates that you can use to create your landing page. With Instapage, you can access heat maps, axis lock, edge measurement, and other fantastic features that are absent in Unbounce.

4. Prices

Unbounce

Unbounce has a free trial and three pricing plans for its subscribers. The Unbounce plans include the premium, enterprise, and essential. These plans afford builders and users the chances of accessing various exciting features of Unbounce.

In the free trial version of Unbounce, you are allowed to enjoy the features of Unbounce for 14 days. During the period, you will be able to fully access the full features and understand the functionalities before you decide to subscribe to any of its plans.

In the Unbounce essential plans, you pay 75 USD per month to access fantastic features through which you can build, optimize, and test your landing pages effectively. When you subscribe to the essential plan, you will be able to access 75 Unbounced landing pages, eight sticky bars and popups, over 100 customizable templates, A/B testing, Hubspot integration, SSL encryption and many more.

Unbounce has a premium plan that costs 159 USD per month. When you subscribe to this plan, you will have access to double your landing pages, sticky bars, and popups. The premium plan also allows you to have access to over 150 landing pages, 16 sticky bars, and popups. You can also access features like A/B testing, AMP landing pages, smart traffic, dynamic text replacement, unlimited domains, over 100 customizable templates, and many more.

In the Unbounce enterprise plan, you pay a sum of 399 USD per month to access various exciting features. When you subscribe to the plan, you can partner with a dedicated launch specialist and manage your customer success by maximizing your Return on Investment (ROI). This plan has a custom-built feature that makes you enjoy the use of Unbounce to build a responsive landing page.

In the Unbounce enterprise plan, you can access over 375 landing pages, more than 40 popups, and sticky bars. Also, you can access various amazing features like launch scheduling, A/B testing, WordPress integration, unlimited domain, Hubspot integration, SSL encryption, page migration services, Audit logs, and many more.

Instapage

Instapage has two basic pricing plans. These pricing plans are worth the money you pay when you consider the values of Instapage services. Instapage pricing plans include business and custom. When you subscribe to the plan, you can access a lot of features.

In the Instapage business plan, you pay a subscription fee of 149 USD per month. You can also enjoy a 25% discount when you opt for an annual business subscription plan. With the business plan, you can build and optimize your post-click experience due to higher conversation attributes.

Also, the Instapage business plan allows you to access one landing page builder, heatmaps, zapier integration, AdMap, SSL encryption, salesforce integration, conversion analytics, Instablock, thor render engine, and many more.

The Instapage custom plan more expensive than the business plan. The custom plan is also known as a team and agency plan. It costs a sum of 200 USD per month. However, you can enjoy a 25% discount when you subscribe to a custom annual plan. In the custom plan, you can capture lead s on your landing page with 15 minutes.

When you subscribe to the monthly or annual custom plan, you can access various fantastic features. These features include landing page builder, post-click score, multi-step forms, heatmaps, dynamic test replacement, Instablock, audit logs, page migration services, editable global block, SSL encryption, and all other available features.

My Thought

When I considered the pricing options presented by the two landing page software providers, Unbounce takes the lead. Unbounce offers free trial services for 14 days, whereas there is no free trial on Instapage. However, Instapage is smart to have offered its highly esteemed clients a 25% discount for an annual subscription on their various plans.

5. Security

Unbounce

Unbounce offers have fantastic security features that are accessible to its users. When you subscribe or build your landing page with the free trial version, you will be able to access private virtual network security features on e-commerce sites like Amazon. You also enjoy encryption features whereby you can set a password to secure your content.

Unbounce also offers payment card data security and establishes communications between servers security socket layers. It has security complaint features and protects landing pages against disasters.

Instapage

Instapage has security features that identify each user's logins and keep customer's data private. It also has disaster recovery protocols and data replication features that prevent data loss. With Instapage, you can save your encrypted data in the cloud. Instapage also updates and reviews their firewall and network architecture promptly.

My Thought

Instapage has a lot of security features that range from server security to data recovery. Some of these security features are absent in Unbounce.

6. Pros and Cons of Unbounce and Instapage

Pros of Unbounce

Easy to Use and Mobile-Friendly

Unbounce is a landing page software provider that has made users accessibility easier on any device they use. Through the use of Unbounce, you can create mobile-friendly landing pages. With this feature, you can improve the conversion rate of your landing page because smartphone users will be able to access the landing pages with few clicks.

Dynamic Text Replacement

The use of dynamic or search engine optimized keywords is vital when building your landing pages. With Unbounce, you can add personalized content to your landing pages with optimized keywords. The dynamic text replacement helps you to promote your ads effortlessly.

A/B Testing

The A/B testing is a vital feature you can access when you subscribe to Unbounce. With the A/B testing feature, you will be able to test the variations of the content, designs, and landing pages within a few seconds.

Security

When you subscribe to an Unbounce landing page software provider, you can access its SSL encryption feature. The SSL encryption feature assures the safety of content on your landing page. Its services are automatic and are available on all Unbounce subscription plans.

Import and Export Attributes

The use of the Unbounce landing page software provider allows easy import and export of contents in the created landing page. Once you transfer the pages successfully, you can public them for easy accessibility to users.

Amazing Templates and Third Party Sources

Unbounce allows subscribers to access a lot of fantastic landing page templates. It also allows you to access templates from third-parties. These third-party sources include the ThemeForest. The templates make your landing page look attractive to users.

Cons of Unbounce

It Does not Offer Complete Sales Funnel

Unbounce is a landing page tool designed to perform landing page and conversion functions. Hence, if you subscribe to the Unbounce landing page software builder, you will be denied access to the complete sales funnel tool. The complete sales funnel tool helps you to carry out you need to make sales and profits, and also keep your loyal customers.

No Guide for Beginners

Unbounce does not consider new entrants in the creation of landing pages. Without the documentation or tutorial, it becomes difficult for new users to navigate their way when using the Unbounce landing page builder.

Absence of Membership Feature

Unbounce does not have a built-in autoresponder feature. The absence of autoresponder denies you a lot of follow up prospects when making sales on your landing page.

No Chance for Affiliated Programs

Unbounce lacks the integration of affiliated programs for businesses. Hence, you won't be able to access affiliated programs that can promote sales when you choose Unbounce.

Subscription Fee is Expensive Relative to Features

Unbounce is a tool that is expensive relative to the features you access when you subscribe to its services.

Split Testing Feature is Restricted

There is a restriction on the split test feature of Unbounce in that landing pages can only be created with it. When you have an existing landing page created without Unbounce, you won't be able to carry out a split test on such a landing page.

Pros of Instapage

Huge Integration Options

Instapage is a landing page software provider that allows users to access numerous integration options. When you subscribe to any of its plans, you will be able to integrate your landing page to over 20 marketing platforms. The integration of your landing page to these marketing tools will help you make more sales.

Mobile Friendly

Mobile responsiveness is one of the fantastic features of Instapage. The accessibility of your landing pages on smartphone devices improves your conversion rate-the increase in the conversion rate of your landing page results in improved sales.

Numerous Landing Page Templates

When you subscribe to any of the Instapage plans, you will be able to access over 200 fascinating landing page templates. The templates are user-friendly and support both the PC and mobile devices.

Unlimited Visitors Support

Instapage is a landing page software provider that accepts as many visitors as possible. Either you are a new entrant or professional, Instapage got you covered.

Security

When you subscribe to the use of Instapage landing page builder, you will have access to its excellent SSL encryption feature. With this feature, you will have a security guarantee on the content on your landing page.

Customization and Layout

Instapage offers its users excellent customization and layout features. When you subscribe to Instapage, you can create an AMP landing page to increase the speed of your landing page on the mobile device. Also, you can access an empty or blank template that will allow you to copy, clone, paste, and edit contents on your landing pages.

Sales and Collaboration

Instapage offers you the chance to sell items and deliver files on your landing pages. It also allows you to collaborate with team members and your loyal clients.

Cons of Instapage

• It has a few landing pages when compared to other landing page software providers.
• When you subscribe to the business plan, you will only have 30,000 visitors per month, five workspaces, 30 published landing pages, and five team members on your landing page.
• Its subscription prices are a bit expensive.
• Instapage has limited e-commerce options.

My Thought

There are many benefits you can enjoy when you decide to choose Instapage as your landing page provider. You can get value for your money better than subscribing to Unbounce.

Conclusion

The use of a landing page can help you make more sales and improve your marketing skills. Today, I have discussed and established the difference between Unbounce and Instapage. The comparison explained here will help you in choosing the best for your landing page.